About Us

Real Care. Real Science. Real Food.

Created for our own pets ♥ Truly Human Grade ♥ ISO Lab Tested ♥ Meets AAFCO nutritional guidelines (when made as directed) 

Our journey didn't begin with the dream of starting a pet food company. It was born out of love for our own pets and a determination to solve problems we couldn't resolve any other way.

Like most people, we had no desire to make homemade pet food. We simply wanted to find food that would help our kitties with GI problems live healthier, happier lives. Also, like so many other pet parents, we searched everywhere for answers. We consulted multiple veterinarians and specialists, tried prescription diets, and explored every option we could find. When the diets we tried didn’t provide lasting relief, the light bulb went on: they needed simple, minimally processed food. We realized we would have to create it ourselves.

If we were going to feed homemade food, we wanted it to meet established nutritional standards. Recipes were easy to find. Evidence they were balanced and complete to established nutritional standards wasn’t. We weren't willing to compromise.

Food Fur Life and EZComplete were born from that journey. Today, every product we make is created with the same devotion to quality, testing, and nutritional integrity we’ve had from the very beginning.

Our philosophy continues to guide every decision we make today. We believe pets deserve thoughtfully designed food that is grounded in evidence, inspired by their natural diet, and made with ingredients we'd be proud to feed our own family—and our own furry family.

Our values are reflected in every Food Fur Life premix:

• Food made with our premixes meets AAFCO nutrient guidelines (when made as directed)
• Every formula is evaluated using professional companion animal nutrition software developed by veterinary nutritionists
• The premix is manufactured to strict human-grade standards by a nutraceutical maker that only creates human-grade supplements
• Every formula is ISO lab tested to verify the nutritional content of both the premix and the finished food prepared as directed.

Our commitment is to never stop questioning, learning, testing, and improving—because the pets we love, including yours— deserve nothing less.

Made with love for the pets we love