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The first commercial cat food was introduced only about 70 years ago. That enabled easy and convenient feeding of cats. Convenient food and the introduction of litter helped cats move inside, permanently. It is a relatively recent situation that approximately 60% of pet cats in the U.S. live indoor-only. This means that our little predators are not out hunting field mice, voles, rats, or rabbits. They have become completely dependent on us for their nutritional (and physical and emotional!) needs. What this also means is that health problems associated with the typical commercial diet are becoming ever more apparent, especially as access to veterinary care and safety from cars and predators contributes to their longer lives.
There is no doubt: most of the commercially available foods to feed Jax are not supporting his best health. And with 80% of us feeding kibble? This food format is the number one reason for a vet visit by cats: bladder or urinary tract problems – usually crystals and life-taking or life-threatening urinary tract blockages –problems that need not exist if we feed a moisture-rich, fresh meat-based diet. Cats, not designed to use all those carbs, grains, or starches in their food, not designed to derive needed protein from non-meat-based sources, experience kidney disease at a rate of seven times more than dogs.
According to the Banfield State of Pet Health Report (2013):
Other notable health perspectives:
Surely food alone does not account for all of these problems. But at Food Fur Life we ask, how healthy would we be if all we ate was dry cereal and/or canned stew – all made with ingredients that weren’t fit for our consumption?
Pets Need Fresh Food, Too.
The creators of the prescription diets marketed to us for our pets are proud of the science that goes into their development. But is all our cats should eat a kind of poor pet quality equivalent of food created for astronauts? Astronauts spend an average of about 5 1/2 months on the space station – and not surprisingly, they crave fresh food. When your doctor tells you to eat plenty of fruits and vegetables - does he mean canned fruits and stewed vegetables? Can you imagine never, ever eating fresh food?
In fact, we know from the rapidly growing body of research in human nutrition the diet that best promotes our long term health is minimally processed and includes plenty of fresh foods. Not only can processing damage nutrients, but this research has discovered the importance of consuming some nutrients at the same time and in the same quantities as they naturally occur. The more we drift from food in its natural format, the less optimal the nutrition in that diet is. So why is there this disconnect between human nutrition and pet nutrition? Why are we told fresh food is dangerous for our pets?
Probably because veterinarians see the damage caused by imbalanced diets. That is where EZcomplete fur Cats steps in to help!
…because something has to change. Pet parents want to feed their furry family members healthy food. Everyone wants to see their pets truly thrive! And with our busy lives, most pet owners need the convenience of easy-to-feed food. Making food to feed our cats isn’t rocket science, but there is a learning curve. Many are scared they can’t do it right; some need the assurance that a recipe can be trusted. But most simply feel they don’t have the time. The commercial raw foods available for purchase are limited in distribution and costly to ship – and many contain fruits and vegetables – for some people, the very things they want to avoid feeding their pets by feeding fresh food!
And that is why Food Fur Life provides what you need with our EZcomplete supplement: a quick and easy way to feed your cat balanced and complete fresh food, based on the cat's natural diet.
There is no doubt: most of the commercially available foods to feed Jax are not supporting his best health. And with 80% of us feeding kibble? This food format is the number one reason for a vet visit by cats: bladder or urinary tract problems – usually crystals and life-taking or life-threatening urinary tract blockages –problems that need not exist if we feed a moisture-rich, fresh meat-based diet. Cats, not designed to use all those carbs, grains, or starches in their food, not designed to derive needed protein from non-meat-based sources, experience kidney disease at a rate of seven times more than dogs.
According to the Banfield State of Pet Health Report (2013):
- 58% of cats are now overweight or obese, up 90% in the past five years. This problem is at “epidemic levels,” and thus it is sadly not surprising that with that extra weight
- 67% of cats suffer arthritis; or that
- The incidence of diabetes in cats has doubled in the past five years.
- Despite the claims that eating kibble is good for cats’ teeth, with 80% of the US feeding dry food to their cats, an astounding 85% of cats over the age of three years have dental disease.
Other notable health perspectives:
- According to VPI pet insurance, Vomiting/upset stomach and diarrhea/intestinal upset are among top reasons for vet visits the past ten years, and in 2015 and 2014, inflammatory bowel disease and pancreatitis each made the “Top 10” list, respectively.
- A 2008 paper from Texas A&M noted that biopsy examination of the pancreas of 115 cats (both sick and healthy cats) discovered findings consistent with (chronic) pancreatitis in 67% of cases – including 45% of “apparently healthy cats.”
Surely food alone does not account for all of these problems. But at Food Fur Life we ask, how healthy would we be if all we ate was dry cereal and/or canned stew – all made with ingredients that weren’t fit for our consumption?
Pets Need Fresh Food, Too.
The creators of the prescription diets marketed to us for our pets are proud of the science that goes into their development. But is all our cats should eat a kind of poor pet quality equivalent of food created for astronauts? Astronauts spend an average of about 5 1/2 months on the space station – and not surprisingly, they crave fresh food. When your doctor tells you to eat plenty of fruits and vegetables - does he mean canned fruits and stewed vegetables? Can you imagine never, ever eating fresh food?
In fact, we know from the rapidly growing body of research in human nutrition the diet that best promotes our long term health is minimally processed and includes plenty of fresh foods. Not only can processing damage nutrients, but this research has discovered the importance of consuming some nutrients at the same time and in the same quantities as they naturally occur. The more we drift from food in its natural format, the less optimal the nutrition in that diet is. So why is there this disconnect between human nutrition and pet nutrition? Why are we told fresh food is dangerous for our pets?
Probably because veterinarians see the damage caused by imbalanced diets. That is where EZcomplete fur Cats steps in to help!
…because something has to change. Pet parents want to feed their furry family members healthy food. Everyone wants to see their pets truly thrive! And with our busy lives, most pet owners need the convenience of easy-to-feed food. Making food to feed our cats isn’t rocket science, but there is a learning curve. Many are scared they can’t do it right; some need the assurance that a recipe can be trusted. But most simply feel they don’t have the time. The commercial raw foods available for purchase are limited in distribution and costly to ship – and many contain fruits and vegetables – for some people, the very things they want to avoid feeding their pets by feeding fresh food!
And that is why Food Fur Life provides what you need with our EZcomplete supplement: a quick and easy way to feed your cat balanced and complete fresh food, based on the cat's natural diet.