Please Welcome Dogs to Our Furry Family! It’s official – Dogs are finally a part of the Food Fur Life family!
Since we opened for business, we have been asked time and again why we have a dog in the logo, but no product for dogs? As many self-funded small companies, we had to make choices, to prioritize. It isn’t because we don’t love doggies just as much! The dog in our logo is Carolina’s Bruce Wayne! We felt strongly that cats are under-served and in higher need of a premix to balance homemade diets, and we launched EZComplete fur Cats first. But we worked hard to make EZComplete fur Dogs become a reality – and here we are!
We are THRILLED to introduce EZComplete fur Dogs, officially welcoming our woof, tail-wagging friends to our Food Fur Life Family. Featuring a similar formula to that for cats, EZComplete fur Dogs premix contains liver and pancreas as the nutrient and enzyme-packed organs; combines freeze dried bone (calcium hydroxyapatite) and eggshell as sources of calcium. Dogs thrive with a higher bone content than cats, having a higher requirement for many minerals. And by substituting a percentage of the bone for eggshell calcium, EZComplete Fur Dogs meets the needs of puppies, pregnant dogs, and nursing moms – while keeping a lower overall phosphorus content for senior dogs. Egg yolk, a true nutritional powerhouse, is rich in choline and vitamin E, and brings almost every nutrient our pets need. New Zealand green-lipped mussels provide a unique combination of anti-oxidants, anti-inflammatory omega 3s, and are rich in glucosamine and chondroitin, important in joint health. Digestive enzymes bring many benefits, reducing organ stress, improving digestion, and increasing nutrient utilization. These are an important inclusions especially for those that opt to cook the meat, as cooking destroys the naturally occurring enzymes in the meat. Tragically, one out of every two dogs will be diagnosed with cancer sometime in their life. Thus, we view the addition of kale, brussels sprouts, carrots and blueberries a valuable inclusion to the diet, important in helping to reduce their cancer risk. Finally, a few vitamins and minerals are included to account for what is missing by not feeding whole prey.
With EZComplete fur Dogs, dog moms and dads will be able to control the main ingredient, the meat, their pups able to enjoy fresh, truly human grade meat, so easy to make complete & balanced with EZComplete!
EZComplete Fur Dogs will be launched at the SuperZoo, Las Vegas, July 25-27th, and will start shipping 1st week of August. Mark your Calendars!!!
We look forward to helping puppies and adult dogs thrive as EZComplete has done for kittens and cats!
PS. Look for our ad on Dogster Magazine!
Dear Food Fur Life Family, you will soon start receiving our brand new "Stop Light" EZComplete Bags!
Based on the feedback we accumulated since we opened our Company, combined with the advent of the upcoming launch of our EZComplete Fur Dogs, our packaging has been redesigned, featuring several GREAT updates.
The bags are the same, made of the same FDA approved Mylar BPA free material. There were no changes to the formula.
For those who see the Catster ad below, please note - We will start to ship the new bags as we phase out of the current inventory - Large bags sooner, and small bags a little later.... Probably mid-June the East Coast and International customers will start receiving the large new bags. If you receive the current (Black) bag, please be advised that the product is the exact same - including the material of the bags. The only change is the bag design.
As always, thank you for your loyalty!
Carolina and Laurie