Please Welcome Dogs to Our Furry Family! It’s official – Dogs are finally a part of the Food Fur Life family!
Since we opened for business, we have been asked time and again why we have a dog in the logo, but no product for dogs? As many self-funded small companies, we had to make choices, to prioritize. It isn’t because we don’t love doggies just as much! The dog in our logo is Carolina’s Bruce Wayne! We felt strongly that cats are under-served and in higher need of a premix to balance homemade diets, and we launched EZComplete fur Cats first. But we worked hard to make EZComplete fur Dogs become a reality – and here we are!
We are THRILLED to introduce EZComplete fur Dogs, officially welcoming our woof, tail-wagging friends to our Food Fur Life Family. Featuring a similar formula to that for cats, EZComplete fur Dogs premix contains liver and pancreas as the nutrient and enzyme-packed organs; combines freeze dried bone (calcium hydroxyapatite) and eggshell as sources of calcium. Dogs thrive with a higher bone content than cats, having a higher requirement for many minerals. And by substituting a percentage of the bone for eggshell calcium, EZComplete Fur Dogs meets the needs of puppies, pregnant dogs, and nursing moms – while keeping a lower overall phosphorus content for senior dogs. Egg yolk, a true nutritional powerhouse, is rich in choline and vitamin E, and brings almost every nutrient our pets need. New Zealand green-lipped mussels provide a unique combination of anti-oxidants, anti-inflammatory omega 3s, and are rich in glucosamine and chondroitin, important in joint health. Digestive enzymes bring many benefits, reducing organ stress, improving digestion, and increasing nutrient utilization. These are an important inclusions especially for those that opt to cook the meat, as cooking destroys the naturally occurring enzymes in the meat. Tragically, one out of every two dogs will be diagnosed with cancer sometime in their life. Thus, we view the addition of kale, brussels sprouts, carrots and blueberries a valuable inclusion to the diet, important in helping to reduce their cancer risk. Finally, a few vitamins and minerals are included to account for what is missing by not feeding whole prey.
With EZComplete fur Dogs, dog moms and dads will be able to control the main ingredient, the meat, their pups able to enjoy fresh, truly human grade meat, so easy to make complete & balanced with EZComplete!
EZComplete Fur Dogs will be launched at the SuperZoo, Las Vegas, July 25-27th, and will start shipping 1st week of August. Mark your Calendars!!!
We look forward to helping puppies and adult dogs thrive as EZComplete has done for kittens and cats!
PS. Look for our ad on Dogster Magazine!