Food Fur Life
  • Home
  • Store
  • DOGS
    • EZComplete fur Dogs Premix Information >
      • Nutritional Analysis - EZcomplete fur Dogs - Chicken Liver Formula
    • How To ... fur Dogs >
      • How to Prepare EZComplete fur Dogs
      • How to Transition Your Dog to EZComplete
      • How to Add EZC fur Dogs premix to cooked meat AT the time of feeding
    • Feeding Guidelines fur Dogs
    • Raw or Cooked? Which Should I Feed and Why?
    • Why Probiotics Are So Important For Our Pets >
      • Kefir for Pets
    • How to Shop for Meat >
      • Online Meat Suppliers - Resource Links
    • Can Our Pets Eat Raw Pork?
  • Cats
    • EZComplete fur Cats Premix Information >
      • Nutritional Analysis - EZcomplete fur Cats - Chicken Liver Formula
    • How To ... fur Cats >
      • How to Prepare and Feed EZComplete fur Cats
      • How to Add EZC premix to cooked meat AT the time of feeding
      • How to Slowly and Properly Introduce EZComplete fur Cats
      • How to Transition to EZComplete fur Cats
      • How to Transition Your Cat to Timed Meals
      • How to Best Manage Hairballs >
        • Make Homemade Dried Egg Yolk Powder
      • How to Shop for Meat >
        • Can Our Pets Eat Raw Pork?
        • Online Meat Suppliers - Resource Links
    • Raw or Cooked? Which Should I Feed and Why?
    • Feline Nutrition Articles >
      • The Natural Diet of the Cat
      • Why Feed Your Cat A Raw Diet
      • Cat Food vs Cat Health
      • What is Digestibility and Why Does it Matter?
      • Raw Feeding and IBD in Cats
      • Turmeric & The Golden Paste - Unsafe for Cats?
      • Water - The Essential Nutrient
      • Water - 15 Tips to Increase Your Cat's Water Intake
    • Feline Health Articles >
      • Hairballs Are Not Normal
      • Why Probiotics Are So Important for Our Pets >
        • Kefir for Pets
      • My Cat Has Diarrhea - What Do I Do?
      • My Cat is Vomiting - What Do I Do?
      • My Cat Stopped Eating Raw - What Do I Do?
      • What is IBD
      • Manage Nausea - the role of food
      • Manage Nausea - healthy supplements & meds
      • Medicating & Assist Feeding Your Cat
      • Feline Health Resource Links
    • What does it mean the cat is an obligate carnivore?
    • Why You SHOULD Feed Your Immune Compromised Cat Raw Food
    • My Cat Stopped Eating Raw - What Do I Do?
  • FAQ / Contact
    • Shipping Rates & Policies
    • Samples
    • Contact
    • Premix Information
    • About Us
    • Return Policy
  • Blog & News

Is "Consumer Education" really the problem with pet food?

8/7/2016

0 Comments

 
Picture

Last week PetFoodIndustry.com published a blog post, "Simple, clean pet food labels: altering the discussion." The very premise of the article is quite ironic: consumer perception is the problem, not the pet foods. It's not that consumers are becoming better educated as to what provides the best promise of long term health to their animal companions. No, on the contrary, the "problem" is the failure of the pet food industry to properly educate the consumer about the existing ingredients in pet foods. After all, pet food is all about the science of nutrition. And, you know, "science is hard." 

The author asks "So, what is driving this clean label trend?" and answers: "Like many things, it is consumer demand, driven by perception. In this case, it is backed by nutritionists who agree that eating a diet made up of whole, unprocessed foods such as fruits and vegetables is better for our health. So, consumers will be compelled to read the labels of processed foods, looking for something that is as close to the original state as possible, but with the convenience of a packaged food."

Consumer demand. Driven by perception. Backed by nutritionists who agree that eating a diet made up of whole, unprocessed foods is better for our health. Well, consider substituting "education" for "perception" and "Informed by" for "backed by" and see what happens. The concept then reads "Like many things, it is consumer demand, driven by education. In this case, it is informed by nutritionists who agree that eating a diet made of of whole, unprocessed foods ... is better for our health."

Is this a bad thing, pet parents wanting to provide their pets healthy, whole foods?

Well, if you are Mars, Nestlé, or Del Monte (with what has been renamed the Big Heart Pet Brands) - the largest pet food companies in the world - the knowledge that a solely processed food diet isn't healthy for us or our pets is a bad thing. As they are all also among the largest food and beverage companies in the world, of course they want to counter the notion that homemade and fresh foods are the best foods for us - and our pets.

But if it is science they want, there is a growing body of it. Just a few weeks ago, a team of Australians from the Charles Perkins Centre and School of Life and Environmental Sciences at The University of Sydney published a report, Nutrition Ecology and Human Health.  The message of the report is straightforward: nutrition science is broken. In a nutshell, while focusing on micronutrients had its place in our understanding of the importance of diet in combating disease, that nutritional model that breaks down nutrition into its components is fundamentally incompatible with the "new suite of nutrition-related diseases."

"Food science" isn't failing just human health. There is - sadly - plenty of evidence the same holds true for our pets. As mentioned in our article, Cat Food vs. Cat Health, it is a relatively recent situation that approximately 60% of pet cats in the U.S. live indoor-only. This means that our little predators are not out hunting field mice, voles, rats, or rabbits. They have become completely dependent on us for their nutritional needs. What this also means is that health problems associated with the typical commercial diet are becoming ever more apparent, especially as access to veterinary care and safety from cars and predators contributes to their longer lives.  Our cats are overweight, blocking from crystals in their urine, suffering dental disease, and GI disorders are rising at alarming rates, with the incidence of inflammatory bowel disease and pancreatitis now making the "Top Ten" lists of VPI Pet Insurance. Our cats are dying primarily of kidney disease and cancer
.

Surely food alone does not account for all of these problems. But at Food Fur Life we ask, how healthy would we be if all we ate was dry cereal and/or canned stew – all made with ingredients that weren’t fit for our consumption?
  No, Pet Food Industry, the problem is not lack of consumer education as to the "safety" of the ingredients in the diets you provide. Your problem is consumers are learning their carnivorous pets need whole, fresh, quality, species-appropriate foods for their best health, too.

This is why we created Food Fur Life - to make healthy homemade food accessible to everyone. To make it easy for the busiest of pet parents to provide their pets a fresh, truly human-grade meat-based diet based on the prey model. Blending the best of mother nature and science, whether pet parents are time constrained, and feel they don't have the time to make their own  pet food all from scratch, or whether there is concern about "doing it right," we have the solution. And it really is EZ, with EZcomplete.


Picture
Picture
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Archives

    August 2021
    July 2021
    June 2021
    May 2020
    June 2019
    March 2018
    August 2017
    July 2017
    June 2017
    May 2017
    December 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016

    Categories

    All
    Cats And Humans
    Commercial Pet Food
    EZcomplete
    EZ Egg Yolk
    Feline Nutrition Studies
    Feline Obesity
    Fresh Food
    Hairballs
    Health Issues
    How To
    How To Introduce EZcomplete
    How To Transition
    Pet Food Industry
    Pet Food Trends
    Pet Food Vs Pet Health
    Prescription Diets
    Promotions
    Raw-food
    Safety
    The Conscious Cat
    Veterinary Diets
    Water Needs

    Picture
      

Disclaimer
The information provided through our www.foodfurlife.com website is informational and educational. We are here to help make feeding a properly balanced homemade diet to your pet simple and to provide guidance for some of the problems that can crop up when transitioning your pets to a new food. But please be advised, we are not veterinarians. Food Fur Life LLC will not be held responsible for any adverse reactions your pet might experience based on the information on our website, nor can Food Fur Life LLC be held responsible for any problems due to using our product in any manner other than as directed. The health of your pet is 100% in your hands. We expect you to use your knowledge of your pet and your circumstances to determine, with the knowledge and input of your trusted veterinarian, whether any advice provided on this site is appropriate for your pet.


Food Fur Life, LLC
PO Box B
Blairstown, NJ 07825
PLEASE CONTACT US BY EMAIL and we'll be happy to schedule a call!                                                                                                      Copyright 2015 -2022 Food Fur Life, LLC
service@foodfurlife.com                                                                                                                         Food Fur Life and EZComplete are Registered Trademarks of Food Fur Life, LLC

Terms of Use


FAQ


Return Policy

Contact Us
  • Home
  • Store
  • DOGS
    • EZComplete fur Dogs Premix Information >
      • Nutritional Analysis - EZcomplete fur Dogs - Chicken Liver Formula
    • How To ... fur Dogs >
      • How to Prepare EZComplete fur Dogs
      • How to Transition Your Dog to EZComplete
      • How to Add EZC fur Dogs premix to cooked meat AT the time of feeding
    • Feeding Guidelines fur Dogs
    • Raw or Cooked? Which Should I Feed and Why?
    • Why Probiotics Are So Important For Our Pets >
      • Kefir for Pets
    • How to Shop for Meat >
      • Online Meat Suppliers - Resource Links
    • Can Our Pets Eat Raw Pork?
  • Cats
    • EZComplete fur Cats Premix Information >
      • Nutritional Analysis - EZcomplete fur Cats - Chicken Liver Formula
    • How To ... fur Cats >
      • How to Prepare and Feed EZComplete fur Cats
      • How to Add EZC premix to cooked meat AT the time of feeding
      • How to Slowly and Properly Introduce EZComplete fur Cats
      • How to Transition to EZComplete fur Cats
      • How to Transition Your Cat to Timed Meals
      • How to Best Manage Hairballs >
        • Make Homemade Dried Egg Yolk Powder
      • How to Shop for Meat >
        • Can Our Pets Eat Raw Pork?
        • Online Meat Suppliers - Resource Links
    • Raw or Cooked? Which Should I Feed and Why?
    • Feline Nutrition Articles >
      • The Natural Diet of the Cat
      • Why Feed Your Cat A Raw Diet
      • Cat Food vs Cat Health
      • What is Digestibility and Why Does it Matter?
      • Raw Feeding and IBD in Cats
      • Turmeric & The Golden Paste - Unsafe for Cats?
      • Water - The Essential Nutrient
      • Water - 15 Tips to Increase Your Cat's Water Intake
    • Feline Health Articles >
      • Hairballs Are Not Normal
      • Why Probiotics Are So Important for Our Pets >
        • Kefir for Pets
      • My Cat Has Diarrhea - What Do I Do?
      • My Cat is Vomiting - What Do I Do?
      • My Cat Stopped Eating Raw - What Do I Do?
      • What is IBD
      • Manage Nausea - the role of food
      • Manage Nausea - healthy supplements & meds
      • Medicating & Assist Feeding Your Cat
      • Feline Health Resource Links
    • What does it mean the cat is an obligate carnivore?
    • Why You SHOULD Feed Your Immune Compromised Cat Raw Food
    • My Cat Stopped Eating Raw - What Do I Do?
  • FAQ / Contact
    • Shipping Rates & Policies
    • Samples
    • Contact
    • Premix Information
    • About Us
    • Return Policy
  • Blog & News