Tired of Hairballs? Food Fur Life Proudly Introduces - The Incredible Edible (EZ) Egg (Yolk)!

We are proud to announce that human grade – no additives, no flow agents – powdered EGG YOLK is joining our product line-up!

Are you tired of Hairballs? Did you know that egg yolk is one of the best natural hairball Preventatives? 

As discussed in our article - Hairballs - How Best to Manage Them,  Egg yolks provide many nutritional benefits, but what concerns us as far as hairballs, are specifically the choline and lecithin.
 
Choline. A component of choline is acetylcholine. Acetylcholine acts as a major neurotransmitter for the autonomic nervous system (which includes the GI tract). The stomach and the intestines contain a muscular layer that allows for wave-like contraction of the organs, known as peristalsis. This process propels food through the digest tract. The National Digestive Diseases Information Clearinghouse states that acetylcholine increases the contractions seen in the muscular layer, thus improving peristalsis and pushing food efficiently through the digestive tract. Choline (and its component acetylcholine) improves GI motility, which is what propels hair through so it comes out the proper end.
 
Lecithin. Fat is what binds the hair in the stomach, creating that sticky, often stinky, gooey mess that is a hairball. Lecithin is a fat emulsifier: it emulsifies the fat binding the hairball(s), enabling kitty to pass the ingested hair.
An species appropriate diet, brushing regularly, and adding egg yolk to your kitty's diet are great natural ways to prevent the oh-so-dreaded hairball problems. 

But wait! There is much more! “What's so special about egg yolk?” you ask?
 
Eggs are a nearly perfect food, and the yolk contains the bulk of that nutrition. Discussed as “nature’s multivitamin” in many articles, eggs are truly a powerhouse of nutrition as one of the most nutrient dense foods on the planet. With almost every essential vitamin and mineral our pets’ bodies need, egg yolk is the perfect superfood complement to any diet – and essential in a homemade diet, most notably for choline which almost always come up short without the addition of egg yolk (or whole egg).
 
There is no source of choline richer than egg yolks, with 820mg of choline per 100 grams. Not even beef kidney (the food with the next-highest choline content) rivals that of yolk - egg yolk contains 60% more choline per 100 grams. (!!)

• Choline is vital to proper nerve & muscle function and normal liver metabolism.
• Without adequate choline in the diet, there is a higher-than normal risk of chronic liver damage (and eventual liver failure).
• Choline helps protect against age-related declines in cognitive function. In humans, choline has been shown to play an important role in preserving memory, and low acetylcholine (a component of choline) levels are associated with the development of Alzheimer’s.
• Finally, of particular importance for our cats and ferrets, choline aids gastrointestinal motility, which is why egg yolk is an incredibly effective tool in preventing hairballs, as addressed above.

 
Egg yolks are also one of nature’s richest sources of biotin. Biotin supports healthy metabolism of fatty acids, amino acids, and glucose. It is essential for healthy thyroid and adrenal function, a healthy cardiovascular system – it also protects brain function and fights cognitive decline. However, biotin is probably most renowned for its role in healthy, beautiful skin, hair and nails. In our pets, this means egg yolk will contribute to soft, silky, shiny fur; aiding in resolving dandruff; and helping to prevent cracked dry nails and fungal infections.
 
To learn more about the benefits of egg yolk, we discuss each ingredient in the EZComplete premixes, including egg yolk, here.
 
Of course, the EZComplete fur Cats and EZComplete fur Dogs premixes already contain the egg yolk needed to provide a balanced diet. But if your dog, cat or ferret has a health issue that would benefit from a multivitamin - consider egg yolk! Or if your dog has dandruff, or your cat or ferret is suffering hairballs, consider supplementing with egg yolk.  And as fats moisten stool and increase transit time, if your pet is prone to constipation, reach for the egg yolk. It is a terrific tool for managing chronic constipation. Some pets may also need an osmotic laxative like lactulose, or a bit of fiber. But for our carnivores, this is the species-appropriate place to start.

For those that have pets that do not enjoy natural, raw yolk, or for those of you that need to cook too many eggs to be practical, we've done the work for you. EZ Egg Yolk is a very easy-to-measure and use alternative!